Prevents hair damage: Coconut oil has the ability to penetrate the hair shaft thereby minimizing the amount of water that hair absorbs.

According to a hair cosmetics article published in the NCBI, this controls the repeated pattern of swelling and drying (hygral fatigue) which has the potential to cause hair damage.

Binds proteins into the hair: The chemical composition of coconut oil is rich in lauric acid. This triglyceride penetrates into the hair shaft where it controls protein loss.

Protein is essential for hair because it leads to improved texture and structure. Protein deficiency makes hair fragile.

This problem manifests through delicate texture and increased hair loss. Using coconut oil as a protein treatment for damaged hair can lead to restored growth, reduced shedding and improved texture and appearance.

Conditions the scalp: Coconut oil is traditionally used to moisturize hair and condition the scalp. Its light molecular structure allows easy and fast absorption into the scalp. This leads to effective dandruff and lice control.

Promotes hair growth: VCO has the potential to promote hair growth because of the penetrative ability of lauric acid. This effect can be enhanced by mixing coconut oil with products that contain linoleic acid. A good example is olive oil.

Moisturizes hair: Coconut oil lubricates hair when used as a moisturizer. This reduces damage that is caused by pulling, combing and tight hairstyles.

Good for lashes and brows: The moisturizing and conditioning effects of coconut oil make the lashes and brows appear fuller and longer.