Do you ever wonder how some people light up their faces to delight with makeup? I certainly do and that explains my constant research on makeup application tips. Yes! I’m the kind of people that constantly fill their search bar with words such as how to apply makeup on the face. Continuous research does not make me an amateur.  I can grace my face with almost perfect contouring any day (not to brag ;)) but like many say, art is dynamic and revolutionary. It does not matter whether you are a walking encyclopedia of makeup application, sometimes you have to update yourself with the current trends and ongoing crazes.

Most of the times, the made up faces we see on the screen and in beauty magazines leave our nerves on the edge. Often, the sophisticated nature of faces makes the process feel like an impossibility. However, any woman can paint her face to glorious life. You do not need to be Picasso or have his genes for that matter. Just like artists draw with a purpose, you can as well defy the norms of makeup and beat your facial imperfections to splendid beauty. Don’t get me wrong, beauty does not lie in the shade of your brush but we both know the fabulous feeling of joy that comes with good makeup. Become the epitome of beauty and sophistication by following our step by step guide for makeup application.

The tools

Before we get down to the actual steps, let us focus on the tools because they are the most essential instruments in the entire game. Ensure that you assemble the necessary tools before directing your attention to the art.  Brace yourself because any signs of unpreparedness can turn the supposedly interesting game into a complicated business. The main tools for makeup application include; powder,primer, sharpener, eyebrow pencil, eyeliner, blush, lipstick, lip gloss, cotton swabs, lip pencil, eye-shadow and baby wipes.


how to apply makeup on the face

Brushes are critical when it comes to makeup application. In addition to enhancing the ease of the process, brushes provide you with precise results. Do not over rely on applicators. They will not give you the wow-factor you are looking for. Do not shy away from investing in a set of makeup brushes. I can assure you that at the end of the day, it will be worth it. Makeup brushes come in different shapes and sizes. Furthermore, their functions differ significantly. Below is a list of the most commonly used makeup brushes.

Sometimes choosing the right brushes can be tricky especially for first time buyers. It is possible to spend hundreds of dollars on low quality products.  The table below provides an overview of high quality and affordable makeup brushes available in the market today.

ProductImageFeaturesEditor's RatingBuy Here
BS-MALL(TM) Makeup Brushes The kit comes with ten pieces of quality brushes, they are silky soft with high density bristle, good quality synthetic fiber hair, incredibly fair price for their quality, easy to clean
Yoseng Makeup Brush Set of 10Pcs Ten oval shaped high quality brushes, made of synthetic hair, compatible with different types of makeup formulations, their shape makes the process of applying makeup easy.
EmaxDesign 12 Pieces Makeup Brush Set The set comes with twelve brushes, good looking and relatively cheap, the brushes are made of soft synthetic material, they are easy to clean.
BEAKEY Makeup Brush Set The set comes with twelve good quality brushes, they are made of non-irritant synthetic hair, the texture of the brushes is soft and they are easy to clean.
BESTOPE Makeup Brushes This set comes with 8 pieces of quality brushes, they are made of soft synthetic fibers, and they do not irritate sensitive skin
BS-MALL Bamboo Silver Premium Synthetic Kabuki Makeup Brush Set This set provides you with eleven makeup brushes and a blender sponge, their quality is good for the price, they are easy to clean.
Halo World 10 Pcs Makeup Brush Set This set comes with ten incredibly beautiful brushes, they are made of super soft synthetic fiber, they are convenient and portable.
Makeup Brushes Set & Kit by Fenmeize Great quality 12 brushes, high density bristle, soft and silky, good packaging bag, easy to wash, can be used with different formulations of makeup.


Choose a foundation that best suits your skin. There are three different types of skin: dry, oil and combination. Some foundations are heavier than others. Therefore, your desired finish is another factor to consider when choosing foundation. In most cases, you will be required to use 2-3 shades of foundation. The primary one should be an exact match of your skin tone. Pick two extra shades: a deeper and lighter one.

how to apply makeup on the face

When buying a foundation it is important to note that foundations come in different forms. In my personal experience, liquid and creamy foundations are very easy to use. All that is required is to invest in high quality products. The table below recommends some quality and relatively affordable foundations that you can find in the market today.

ProductImageFeaturesEditor's RatingBuy Here
L'Oréal Paris True Match Super Available in 45 shades, lightweight, blends easily, It does not contain oils and fragrances
Revlon ColorStay Liquid Makeup for Combination/Oily, Natural Beige Available in 22 shades, offers SPF protection, does not contain oils and fragrances, and contains salicylic acid.
Maybelline New York Dream Liquid Mousse Foundation Available in liquid form, good for normal skin, provides a natural finish, very cheap
Clinique Even Better Makeup Broad Spectrum Spf15 Evens & Correct Foundation Available in nine shades, has skin brightening properties, has SPF properties, prevents skin discoloration
COVERGIRL Advanced Radiance Age Defying Foundation Makeup Creamy Natural 120 Available in liquid form, contains age defying components, available in a variety of shades, provides a radiant finish


how to apply makeup on the face

A primer is fundamental especially for individuals who like heavy makeup.  Besides protecting the skin from the side effects of heavy makeup, it makes makeup last longer.  On other words, individuals who use primer wear their make for longer hours. There are other benefits that can be derived from a primer depending on factors such as brand and quality. For example, there are primers that help with color correction, protection from excess sun, enhancement of the skin appearance, reduction of fine lines and skin pores, and regulation of oiliness and dryness in the skin. There are different kinds of primers. The most common ones include; primers for all skin types, primers for oily, dry and normal skin, lash primers, lip primers, and eye-shadow primer sets. It is important to choose a primer that fits your skin type. Other factors to consider include your beauty regimen and costs.

The table below provides a summary of some of the best primers that you can find in the market today.

ProductImageFeaturesEditor's RatingBuy Here
NYX Cosmetics Make Up Setting Spray, Matte Finish/Long Lasting Lightweight and long-lasting, provides a matte finish, has a nice odor, relatively cheap
[Touch in Sol] No Pore Blem Primer, 30 Milliliter, Makeup Primer, Pore-covering Gel type, controls skin oiliness, enhances skin smoothness, great for pore minimization
bareMinerals Original Prime Time Foundation Primer Great for dry skin, improves skin texture, rich in vitamin E, C and antioxidants, reduces the appearance of fine lines.
Thank Me Later Primer. Paraben-free and Cruelty Free Created specifically for the eye area, extends the duration of the shadows, great for oily skin
L'Oréal Paris Voluminous Primer Mascara Makes the lashes appear voluminous, enhances the length of the lashes, affordable

Eyeshadow palette

Eyeshadow palette is my all-time favorite makeup. It adds sophistication and drama to a made up face.  There are different types of eyeshadow palettes. Some come with one color whereas others provide a variety of shades. Some of the important factors to consider when choosing an eyeshadow palette include colors, texture, quality, and finish.  There are eyeshadow palettes that provide a better finish than others. Know the finish you want and use the knowledge to choose the best eyeshadow palette for you. Most of the times, women buy eyeshadow palettes and end up using one color or two.  It is always important to buy colors that are easy to use or palettes with coordinating colors.

how to apply makeup on the face

Below is a table that provides an overview of some of the best eyeshadow palettes that you can find in the market today.

ProductImageFeaturesEditor's RatingBuy Here
Lime Crime Venus the Grunge Eyeshadow Palette Highly pigmented shades with buttery texture, can be worn for long-hours, easily bendable shades, the shadow palette has 8 stunning shades
SHANY Makeup Artists Must Have Pro Eyeshadow Palette 96 stunning colors, well pigmented, several shades of related colors
Best Pro Eyeshadow Palette Makeup Gentle but highly pigmented colors, the palette has 16 colors, shimmery hues, natural color range,
Beauty Glazed Eyeshadow Palette 15 rich colors, very pigmented, glittery finish, long-wearing, smooth texture.
L.A. Girl Beauty Brick Eyeshadow, Nudes Twelve colors, a wide range of nude hues, good quality, relatively cheap.

Lipsticks, lip gloss and lip liners

How to apply makeup on the face

Lipsticks are used to enhance the appearance of lips thereby making them noticeable and attractive. Most lipsticks are rich in color. Accordingly, they change the natural color of the lips.  Lipsticks are mainly made of pigments, oil, alcohol and wax. Different women have different reasons for wearing lipsticks. Sometimes a lipstick makes a women feel better about her appearance.  Sometimes it is an expression of artistic style whereas in other cases it makes a women appear more sexy. There are different types of lipsticks. Some are richer in color than others. Matte and oily are examples of the commonly used lipsticks.

Lip gloss is a cosmetic product that provides the lips with a glossy appearance. Lip glosses have very subtle colors and you can barely notice their addition of color to the lips. However, they add a lot of shine to the lips.  In fact, some provide metallic and glittery finishes. A lip liner is a pencil that is used to add definition to the lips. In addition to keeping the lip line clean, it makes the lips appear fuller. Lip liners are also good for enhancing the color of a lipstick.

Below is a summary of some of the best lipsticks, lip glosses and lip liners that you can find in the market today.

ProductImageFeturesEditor's RatingBuy Here
L'Oréal Paris Colour Riche Lipstick, Saucy Mauve Very hydrating, provides a creamy finish, rich in Vitamin E and Omega 3, rich in color
Revlon Super Lustrous Lipstick, Toast of New York Available in different finishes, rich in color and shine, contains vitamins
Maybelline New York Shinesensational Lip Gloss, Cherry Bloom 45 Non-stick, long-wearing, shiny finish with a hint of pink, great odor.
NYX Professional Makeup Butter Gloss, Maple Blondie Non-stick, sweet scent, very hydrating, creamy finish Beauty Roll It up Auto Lip Pencil Liner All 12 Colors Twelve interesting shades, fairly pigmented, quite creamy, very cheap
54pcs Nabi High Quality Lip Liner Pencils 54 different color, smooth texture, lots of similar colors, good quality

Face Powder

Face powder is fundamental especially for individuals with oily skin.  The role of a loose powder is set the rest of your makeup. It ensures that makeup does not run-over.  Accordingly, how you apply your face powder defines how the rest of your makeup ends up looking like. Face powders come in two different formulations; loose and pressed.  Loose powder provides a refined natural finish whereas pressed powder is great for touch-ups.  The texture of a face powder can either be sheer or matte. The matte texture is used to provide a porcelain finish while the sheer texture provides a youthful glow.

how to apply makeup on the face

Look at the table below for recommendations of good powders that you can find in the market today

ProductImageFeaturesEditor's RatingBuy Here
Coty AirSpun Loose Face Powder 070-24 Translucent Has a translucent color, provides extra coverage, provides great finish, great for hiding fine lines
Maybelline New York Fit Me Matte Plus Poreless Powder, Translucent Translucent, great for normal to oily skin, provides a matte finish, suits different complexions
L'Oréal Paris True Match Super-Blendable Powder Provides a natural finish, comes with an applicator, available in different shades, the product has an inside mirror
Rimmel Stay Matte Pressed Powder Provides a matte finish, available in different shades, enhances the texture of the skin
Milani The Multitasker Face Powder Provides a matte finish, does not contain any oils, relatively strong fragrance, great quality

Mascara, eyeliner and eye pencil

how to apply makeup on the face

Mascara is a cosmetic product that is used to make the eyelashes appear longer and fuller. Mascaras came in liquid form and each mascara tube has a brush attached to the lid that is used for application. When the right mascara is applied properly, it leaves the eyelashes looking longer, curler and darker. Eyeliners are used to line the lashes.  When selecting an eyeliner, it is important to note that there are many factors to consider.  Firstly, there are many types of eyeliners. Overall, they include gel, liquid, pencil, and eyeshadow eyeliners. Liquid eyeliners are very easy to apply because they come in a tube with a finely-shaped applicator at the end. They are good for creating dramatic looks because they are rich in color. Pencil eyeliners work like any other cosmetic pencils. You have to be good in the art to achieve great results. Gel eyeliners come in a pot where you dip the applicator. Just like pencil eyeliners, they require great skills. Lastly, the eyeshadow can be used to line the eyes.  Stiff angled brushes and pencil brushes are great tools for applying eyeshadow eyeliner. Just like an eyeliner, an eye pencil comes in different forms. It is used to line the brows but it can also be used to outline the eyes

Check out some of the best mascaras, eye pencils and eyeliners available in the market today.

ProductImageFeaturesEditor's RatingBuy Here
theBalm Mad Lash Mascara Rich in color, enhances length and volume easily, dries up quickly,
Natural Organic Mascara by Endlessly Beautiful, Black Vegan and gluten free, enhances the length and volume of the lashes, contains chamomile and vitamins, long-lasting
Docolor Liquid Eyeliner Eye Liner Gel Black Rich in color, easy to apply, waterproof, easy to remove
Liquid Eyeliner Eye Liner Gel Long Lasting Black Waterproof, easy to apply, very pigmented,
L'Oréal Paris Voluminous Smoldering Eyeliner Rich in color, easy to use, comes with a sharpener
Etude House Drawing Eye Brow Well-pigmented, easy to use, very cheap


Although most people do not give attention to the blush, it is a critical part of makeup. Normally, it is applied last to enhance perfection in a made up face. Blush comes in a variety of textures but powder blush is the easiest to apply. When a blush is applied properly, it makes the bone structure appear well-sculpted. Below is a table that summarizes the best blushes that you can find in the market today.

how to apply makeup on the face
ProductImageFeaturesEditor's RatingBuy Here
Milani Baked Blush, Luminoso Can be used to contour, shape, and highlight, very pigmented, great smell
Mineral Fusion Blush, Airy Gluten-free, contains age-defying components, very pigmented, long-lasting
Physicians Formula Powder Palette Blush, Blushing Natural Hypoallergenic, fragrance-free, comes in a variety of shades, light
NARS Blush, Orgasm Available in a variety of shades, transparent pigmentation, great for highlighting
E.l.f. Blush Palette Dark The palette provides four shades, multipurpose, shimmer and matte finishes, very pigmented


how to apply makeup on the face

A concealer is a cosmetic product that is used to hide or conceal marks and blemishes.  A concealer should be applied before the foundation. Correct application of a concealer gives you a flawless makeup finish.  Always ensure that your concealer is a shade lighter than your foundation.  It will make the discolored areas of your skin appear brighter.  Individuals with dry skin should choose a concealer creates a creamy finish. The opposite is true for people with oily skin.  Below is a summary of some of the best concealers available in the market today.

ProductImageFeaturesEditor's RatingBuy Here
Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer Conceals dark circles and fine lines, reduces under eye puffiness, easy to apply
NARS Radiant Creamy Concealer, Custard Long-wearing, alcohol and paraben-free, available in a variety of shades, fragrance free
Neutrogena Skinclearing Blemish Concealer Provides a natural finish, easy to apply, available in a variety of colors
bareMinerals Correcting Concealer SPF 20 Contains SPF 20, does not contain parabens, long-wearing
bareMinerals BareSkin Complete Coverage Concealer, Fair Enriched with hydrating components, contains antioxidants, light

The makeup application steps

Prepare the face:  Whenever you are making up your face, always ensure that you begin on a blank canvas. Clean your face thoroughly to remove environmental dirt and sweat.  Use a good quality cleanser to remove all the bacteria and oily products that clog your skin pores. Good cleansing products can range from soaps to cleansing gels. Some cleansers are also used to exfoliate the skin.

Exfoliating on a daily basis is not necessary. Always exfoliate when needed. Exfoliating removes dead skin cells. Always ensure that you treat and steam your face at least twice every week. Treatment masks are used to draw excess oils and impurities from the skin. They are fundamental for people with excessively oily and sensitive skin. Steaming is done to open the skin pores and enhance blood circulation. After using treatments, facial cleansers and steaming, your skin pores open to release out the impurities. Accordingly, you need to use a toner thereafter. In addition to closing the skin pores, it removes excess greasiness that can be caused by a cleanser.

Moisturize your face: keep your skin hydrated before applying any makeup. Applying makeup on dry skin can cause excessive dryness. Use moisturizers to keep your skin hydrated and supple. Facial moisturizers are oil and water based products that you apply on daily routine. It does not matter whether you are applying make-up or not. Examples include lotions and creams.

To maintain the healthy glow of your skin, natural products provide best moisturizing effects. Extra virgin coconut oil and olive oil are examples of good natural oils. Your moisturizer of choice depends on the nature of your skin. Skins vary significantly and thus you cannot expect similar results when different people use the same product. Use a sunscreen to protect your skin for excess sun. Wrap up with a primer set your face for the rest of the makeup.

how to apply makeup on the face

Begin with the eyes!

 Use under eye concealers to cover dark circles, spots and blemishes around your eyes. They make your eye area appear lightened. Accordingly, you should use a foundation to cover blemishes and spots completely (in case you have them). An under-eye concealer should be a shade or two shades lighter than your skin tone.

There are some foundations that can be used in place of the under-eye concealer. If your under-eye area is extremely dark, use correctors. Such an area requires lightening that cannot be achieved with a regular concealer. My advice is that you buy a concealer palette that offers a variety of colors so that you can work with different shades to identify the perfect blend for you.

Fill in the eyebrows: Eyebrows are great determinants of the end result after you are done applying makeup. Any mistakes done in this stage can break the entire look. Ensure that your eyebrows are nicely shaped before applying any makeup. If you are using a pencil to fill in your eyebrows sharpen it after every use. Freshly sharpened pencils provide the most natural looking eyebrows.  Black and brown eye pencils are the most common because they produce the best finish. If you are using gel for your eyebrows, fill it nicely so that you can create a nice curve. The shape of your eyebrow curve is mainly determined by the natural shape of your eyebrows and the flattering shape that you acquire after threading or waxing.

how to apply makeup on the face

Move on to the eyeshadow: The eyeshadow affair is a tricky one. The versatility of the eyeshadow is out of this world. Accordingly, learning how to create irresistibly beautiful looks with eyeshadow is the challenge of the century. Different eyeshadow colors and textures provide different looks and effects. The looks range from bold to subtle and thus choosing the right color depending on the activity of the moment can be difficult.

The choice of eyeshadow color also depends of tastes and preferences.  Some women crave for natural effortless looks while others prefer flirtatious and glittering looks. When applying the eyeshadow, use a professional eyeshadow brush or the applicator that comes with the product. If you are a beginner, I would recommend that you start by experimenting with natural tones. Start playing with bold colors after you have gained substantial experience. Normally, you will notice that different eyeshadow palettes come with different hues of the same color. Use three to four shades to create a single look.

Begin by applying the lighter shade to the entire eyelid because it is used to highlight. Start blending the rest of the shades on the outer to the inner lid. The darker shades should be applied to the outer side of the lid. The sparkle shadow should be applied at the center of the eyelid. Depending on what you want to achieve, you can highlight the area above your eyelid. However, try to make the area appear as natural as possible.

Mascara and eyeliner: Finally, it is time for mascara and the eyeliner. The eyeliner comes first. Begin by lining the lower lid. Start from the inner eye and make the line thicker as you reach to the outer eye. Repeat the procedure on the upper lid to ensure that the entire eye is completely made up. In most cases, using a pencil liner leads to smudging. However, it is the easiest liner to apply especially when you are a beginner.  Try to experiment with liquid and gel liner for more precise results.

Applying the mascara is easy. Just ensure that you plunge the applicator into the tube to remove excess mascara.  Start at the inner eye of your upper lid and stroke from the eyelashes roots upwards. Repeat the procedure on your lower lashes. You can apply several coats depending on the weight of your mascara.

Concealer and foundation Application

Concealer:  Concealers are primarily used to conceal blemishes, scars and spots. Apply your concealer carefully on the necessary areas to avoid excessive accumulation.

Foundation: There are several approaches that you can use to apply foundation. However, in this article, I will highlight the simplest ones to ensure that you do not get confused. Learning how to apply foundation can be confusing if you do not know the different kinds of foundations available in the market.  Foundations come in a different forms ranging from powdered to creamy ones and liquids.

Powder foundation works well for individuals with an oily face.  If your face is dry, learn to stick to creamy and liquid foundations for better results.  Sometimes finding a foundation that works for you might cost an arm and a leg. However after all the hustle of trial and error you will definitely end up with the product that provides jaw dropping results for you.

 First approach: You can begin by using one foundation only.  Choose the one you consider to be the best of best. Use a foundation brush to spread it all over your face gently. In case you decide to use sponge, make it wet first.

Second approach: In this approach, you are going to use foundation like a contour master. The procedure requires you to use several shades of foundation. Begin by applying the foundation with a shade that matches your regular skin tone. Use a foundation brush to spread it all over your face. It will make your entire face appear lighter and brighter. Ensure that it is well blended around your chin and neck area to prevent the appearance of a separating line.

Move on to the light foundation and use a brush to apply ½ to 1 inch strokes in the areas around your face where the sun naturally hits. Normally, these areas include; the center of your forehead and chin, along your nose bridge and top of your brow lines and on the Cupid’s bow and apples of your cheeks.

Lastly, apply the darker foundation. Use a foundation brush to apply strokes in areas of the face that naturally appear to be shadowed by the sun. The areas include; the top of your forehead and below your hairline, along both sides of your nose, along both sides of your jaw line and along the hollows of your cheeks.

To create a natural finish, use a blending brush to blend the colors throughout your entire face. Do not spread the shades all over your face. Just concentrate on the general area for each shade. Blend the edges well to avoid sharp separating lines between different shades. Actually, the finish you get here does not require you to use extra make up. However, depending on the finish you desire, you can gently apply translucent powder.